In 2007, your best asset are your users. Your greater weakness it is not to know to exploit all information than they could share for
you...

Since a few years information technologies have improved but have also changed their source support. Manufacturers and others moved to the faster numerical data, easier to distribute and especially more economic. The paper media and other equivalents get inertia and are expensive to conceive and distribute, this is why data processing and the Internet were selected. Cd-Rom and USB sticks can contain several catalogues, detailed plans or as well many videos than can be digitaly updated on the web. Web 1.0 allows industries to publish their virtual showrooms, Web 2.0 allows users to share reviews and self-content about anything, and anywhen !