/ 
All together in digital convergence !
It is something truly amazing to see the many industries that make up the 'new economy' questioning the various classical marketing models and creating new strategies to communicate in the private, public and, of course, commercial fields.
Convergence is not only occurring in the form of communication and its contents, but also in the way users interact with new organisations. Users are now customers and collaborators in the future of your organisation.
This website has been developed along the lines of a research laboratory and it aims to act as a tuning space for all the emerging innovations in new media in 2008. The ambition of this site is to produce and optimise all the material necessary to help you and your business develop a coherent emarketing strategy.
Below you will find recent files concerning the many facets of disruptives paradigms froms the 2.0 Internet and the new media arena. Marketing & Development, the posts and tools included will aid you in discerning what this new concept is and its ability to aid you and your business:
|
NorthFace follows in YouTube’s tracks!Once again, the ubiquity of social networking leaves no sector untouched. Whilst the ski industry is far from a technologically new industry, it has joined the push by investing in other modes of promotion including integrating their products into the new digital media services. NorthFace is working on developing a new emarketing plan for skiing products by figuring out how to promote their current catalogue using videocasting and, then, directing internet traffic to their site. |
|---|---|
| Convergence Article >> | |
|
Google embarrasses a couple of economists...This piece is posted here for its political and economic context. The file is from 'The Economist' of September 2007 and tries to underline the danger of Google's "privacy monopoly" over users. Do these upheavals and concerns precipitate a paradigm change in web marketing? |
|---|---|
| Read article >> | |
|
Widgetize your marketing strategy !This tendency started on the Internet and has invaded the world of mobile telephony with any user now able to personalise their phone. This shows just how important it is to develop a brand within the free and high-speed arenas. |
|---|---|
| Widgets marketing article >> | |
|
First steps in the new economy of social networksPublished 1 year ago, Wikinomics introduces the new paradigm ushered in by the wave of web social networks and the peer sharing processes powered by the web 2.0. This is esential reading for a better understanding of the new media and what it really means to say "2.0" (think Facebook). This reference source goes beyond the technological projections and provides an economic approach to these models.
|
|---|---|
| Read article >> | |
>>> WeBdesiGn>> AnTilOp.Org> 2007